Yesterday I had a commercial audition for a line of mens deodorant (I know, I’m not a man- I will explain.)
I tend to keep a completely open mind going into commercial auditions because although sides (a script) may be provided, the audition is usually improv based. So today, all I knew is that I was going in for a pretty, clean-cut girl in her early 20’s- specifically a funny field guide (of course, I had no clue what that was).
They called me into the auditon right after a girl who resembled a barbie doll (like, i actually wanted to touch her hair to see if she was real), and I went in with pretty much no clue what the audition would consist of, particularly since there were no sides at the check-in.
The room was just slightly intimidating- seven people lined the walls, all holding macbooks, eagerly scrutinizing me and my “performance in the audition.” I said hello, made some kind of stupid joke about macs, and sat down in the center of the room.
“Ok,” the woman behind the camera said to me, “So we need you to pretend that you’re on a really boring date. The team will direct you on specific things that you should do.” So I looked around, bit my nails, feigned a few smiles, and then finally fell asleep on the dinner table. Brilliance.
As I left the room, laughing to myself at the hysterical nature of these auditions, I wondered what on earth a boring date had to do with men’s deodorant? I would think a smelly date would have more to do with deodorant than a boring one…
But such is marketing- products utilize the meat-market mentality of dating to illustrate why their product is more likely to help someone attract a mate than its competitors.